Print Ads – Civia

There’s bikes for kids, racing, mountaineering, and cruising. Why not a bike for everyday riding that’s comfortable as a sedan, speedy as a road bike, and way classier than that eggbeater you’ve been riding to work? Civia Cycles answered that question with a line of sophisticated and elegant commuter bikes. Focusing on key industry and consumer publications, I worked with the marketing team to develop a voice, tone, and consistent visuals and themes that crystallized the brand’s unique mission and identity.