How does a company competing in a saturated category like brake pads and cables catapult to the top of the sales charts? By developing a coherent strategy that tells the brand story and spotlights its product line in an innovative, high profile advertising campaign. Result: Jagwire’s share of the cable and housing market grew more than 40 percent in a little more than two years. Jagwire became a brand customers asked for by name.
Will Annett - Copy & Brand Messaging 