Will Annett is an award-winning writer and editor with expertise in journalism, marketing communications, and digital storytelling. He excels at creating compelling content across a range of formats, including news articles, newsletters, web and social media, video scripts, and marketing collateral. His portfolio spans healthcare, technology, real estate, outdoor recreation, and legal. Will’s deep curiosity and knack for simplifying complex subjects help him craft engaging narratives that resonate with both niche and broad audiences. Born and raised in New Jersey, Will lives with his wife and family in the Twin Cities metro area.
What they’re saying about Will. . .
Will is a talent. He can crank out copy for any discipline: ad headlines/body copy, technical catalog writing, short stories and even video scripts. Easy going, but deadline driven, he is cool under pressure. Wanna see things in a new, original way and have fun while working? Work with Will.
—Geoff Schley, Schlayer Design
Will is an incredibly talented writer and takes a thoughtful and creative approach to each project. He has a terrific sense of humor, is a team player, and does what is necessary to get the job done. He also is a true journalist, immersing himself in topics both familiar and unfamiliar, resulting in award-winning stories.
—Stephanie Teig, Marketing Executive
Will excels at any type of writing you put in front of him and is skilled at simplifying complex topics for a variety of audiences. He is an exceptional editor, writer, researcher, and colleague.
—Seth Conover, MNR Comms Director
Will Annett - Copy & Brand Messaging 