Minnesota Realtors (MNR) was having an identity crisis. Although the century-old trade association boasted more than 22,000 members, many were uncertain what value they got for their member dollars.
As part of a multi-channel awareness campaign, I helped spotlight MNR’s expertise and capabilities with two new publications: The Minnesota Realtor magazine, a bi-monthly journal featured interviews with real estate leaders, business topics, and investigations of housing-related social issues; and The Legal Download, a monthly newsletter exploring nuances of real estate law in clear, accessible language.
The publications quickly became MNR’s most popular Marketing Communications products, and elevated MNR’s reputation for guidance, insight, and thought leadership. The Minnesota Realtor magazine received two DotCom Platinum awards for excellence in news content and design.
Articles
Minnesota’s Vets are Finally Coming Home
Small homes are providing shelter, stability, and a new start for homeless veterans. Could they help end the wider problem of homelessness and the lack of affordable housing in Minnesota?
Are Aesthetic Mandates Putting New Homes Beyond Reach?
Bright shutters, warm brick, and other eye-pleasing elements can come with a hefty price tag. But they’re not the only items driving up the cost of construction.
Reconnecting St. Paul’s Rondo Neighborhood
A highway almost destroyed a historic African American neighborhood in St. Paul. Can one man rebuild it? Activist Marvin Roger Anderson has a plan to make it happen.
Blogs
Get Your Lawn Ready for a MN Winter
Fall is a great time to walk your property, assess seasonal damage, and lay the ground for a lush and vibrant spring.
OK Boomer?
Boomers. Remember them? They shook the world back in the day, but now they’re downsized and fading away. Or are they? Here are five things you need to know about their continuing economic power.
Home is Where the Bar Is
Creating your own personal pub, saloon, or basement dive bar is limited only by your budget and imagination.
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Will Annett - Copy & Brand Messaging 