When your bike company’s tagline is “adventure by bike,” there’s no better place to showcase that ethos than a grueling 200-mile race across the forbidding Flint Hills of Kansas. Created for Salsa Cycles, Racing the Sun follows Tim Ek, a Minnesota high school teacher and amateur racer, as he battles oppressive heat, wind, and exhaustion en route to the finish line.
Story, interviews, and direction by Will Annett.
Will Annett - Copy & Brand Messaging 