Websites

From a writer’s perspective, there’s a whole lot more to rebranding a website than writing content. Launching a new site often demands a deep dive into brand identity. What does this organization do? Who does it serve? What are its mission and goals? Does the current brand image reflect that? If not, how do we stay true to our core while engaging with our audience in new and more productive ways? By taking the time to thoughtfully answer these questions, we emerge with content that connects with audiences in meaningful and impactful ways.

Minnesota Realtors

MNR was a century-old trade association with an obscure identity. In fact, most of its 22,000 members were uncertain what benefits their annual dues got them. Taking a fresh start, I crafted copy for a new website that clearly defined how MNR served members with services in risk management, political advocacy, and professional development. See examples below:

QBP

QBP had a national reputation for providing independent retailers with “all things bike.” But competitors were catching up and closing in. QBP needed to show customers it didn’t just sell parts like “those other guys”—it was a passionate advocate for bicycling as a way of life. See examples.

Welcov Healthcare

With its network of skilled-care facilities, Welcov Healthcare faced strong competitors in Minnesota and the upper Midwest. They needed a way to differentiate their offerings with a compelling message for elder clients and their families. See examples.