Welcyon, a health club for people over 50, wrestled with two big problems. First, many people in this demographic are scared off by buff-tough gym culture. Second, a lot of them don’t understand the vital role of fitness and strength in healthy aging. These campaigns tackled gym-phobia with humor, reassurance, and education.
Finally a Gym for the Rest of Us
Get Stronger Mini Book
Here’s Your Better Way
Will Annett - Copy & Brand Messaging 